Hey, A Launch for Your Shoe Factory!

As the festive buzz of the Spring Festival fades, it leaves behind not only cherished memories of reunion but also a few extra pounds around the waist. With fitness resolutions in full swing, people are sweating it out to kickstart a healthier year. This workout boom has undoubtedly created a surge in demand for sports lingerie, with orders rising like spring bamboo shoots. However, amidst this promising outlook, can manufacturers truly stand out? 01 The Sports Bra Market is Booming, but Manufacturers Face Growing Challenges As health awareness deepens, exercise has become an essential part of daily life. sports lingerie, crucial for comfort and support during workouts, continue to see rising demand. Especially in the post-holiday period, a surge in fitness activities has led to an explosion in orders. However, behind this booming market, manufacturers face significant production challenges. ① Multi-Layer Material Cutting Challenges: Balancing Efficiency and Quality Sports bras require multiple fabric layers, but cutting them poses a challenge. Traditional methods struggle with low precision, high material waste, and slow speed, making it hard to meet demand. Cutting Lycra and seamless fabrics is especially tricky—any slight misstep can lead to uneven edges, deformation, or overcutting, impacting product quality and...

As of February 10, Ne Zha: The Devil Child Rages at the Sea (hereinafter referred to as Ne Zha 2) has surpassed 8 billion yuan at the box office, claiming the top spot in China’s film history. Alongside its box office success, co-branded merchandise is selling out at an astonishing rate—numerous companies have launched collaborative products, crowdfunding for various original merchandise has exceeded tens of millions, co-branded T-shirts and blind boxes are selling out instantly, and resale prices have doubled. In short, Ne Zha-themed products are in overwhelming demand. Behind this Ne Zha craze lies the immense potential of the IP product economy. Today, the influence of IP has long transcended film, literature, and other creative works, extending into various consumer sectors. Products built around popular IPs—ranging from toys and stationery to apparel and footwear—often achieve remarkable market success, driven by fans’ passion and deep connection to the IP. According to relevant data, the global IP licensing market continues to expand, with growing consumer demand for IP-based products. This undoubtedly presents vast market opportunities for the development of the IP product economy. For peripheral product manufacturers, this is both an opportunity and a challenge. The key focus is how to...