Hey, A Launch for Your Shoe Factory!

On social media, curious consumption scenes often appear:A lady flaunts her Hermès Birkin bag to showcase luxury, yet orders no-name tissues online; an outdoor enthusiast wears an Arc’teryx hardshell jacket, but charges their phone with a 9.9-yuan data cable. At first glance, this seems contradictory—but it reflects a rising trend: brand value separation. 1. Why Is Brand Value Starting to Separate? The core driver of this trend is the demystification and openness of supply chains. In the past, consumers had little knowledge about which factory produced a certain pair of jeans or which supplier crafted the leather for luxury shoes. Today, however, supply chain transparency has transformed what used to be “exclusive formulas” into “public recipes” that are easily accessible. This shift erodes the monopoly of tangible brand value. When products can be replicated quickly, consumers no longer pay premiums for material exclusivity alone. But does this mean brands are destined to fail? Absolutely not.Instead, it eliminates the bubble and pushes brands back to the essence of value creation—building deeper, harder-to-replicate barriers. 2. How Can Brands Rebuild Value Barriers? The most direct approach is to excel in tangible value, creating technological barriers that ensure: What others don’t have, we provide....

In the manufacturing sectors of shoes, luggage, automotive interiors, and sofa furniture, enterprises are increasingly challenged by high labor costs, low efficiency, and unstable precision in mass production. These persistent pain points have become major “stumbling blocks” for businesses striving to gain a competitive edge in the market. From the heavy reliance on skilled workers for sorting cut pieces to inefficient cutting processes that can’t keep up with order demands — and from excessive leather waste driving up costs to cluttered work areas caused by leftover materials — these issues not only restrict production capacity but also hinder overall competitiveness. 01. Bottlenecks in Traditional Mass Production In the shoe manufacturing industry, traditional production lines require significant manual labor to sort and handle cut pieces. Each skilled worker can only process a limited volume daily, and fatigue from long hours often leads to sorting errors, resulting in costly rework in later stages. In luggage production, manual positioning during leather cutting introduces variability, as different workers have distinct operation habits. This inconsistency leads to inaccurate cuts, material waste, and additional costs to correct defective products. Furthermore, the absence of efficient marking systems in traditional workflows makes it difficult to identify and match...